Man of Today

Hugo Boss exists to inspire and empower men and woman to realize their potential for success.

Today, in 2014, men have reclaimed masculinity. Success is no longer, something you expect, something you own, something depending only on a business career. Today, success is something you constantly prove, something you achieve, something built upon the sum of private, social and professional life.

Getting ahead in an honorable way is what makes a man truly successful,

The new BOSS man of today - GERARD BUTLER. Gerard Butler demonstrates true grit
and determination in order to achieve. He is driven, passionate and motivated in all that he does. His journey has shaped his life and who he is today.

BOSS. BOTTLED. Is the fragrance for the Man of Today.

Top notes: Apple

Heart Notes: Geranium Cinnamon

Base notes: Vanilla